Better by Design - CEO Summit 2019

19 - 20 March 2019, Villa Maria Estate, Auckland

JOIN WAITLIST

Challenge your thinking and get inspired – check out our 2019 Speaker Talks now available!

19 - 20 March 2019, Villa Maria Estate, Auckland

Challenge your thinking and get inspired – check out our 2019 Speaker Talks now available!

JOIN WAITLIST

Join business and creative leaders from around the world, who are here to share their story and toolbox. It's about unlocking how to build and design your business around your customer, to drive new levels of international success. If you are committed to innovation, growth, learning, and leadership, you need to be here. It’s personal, premium and punchy. Jeremy Moon, Icebreaker founder, Curator and Chairman Better by Design


“This is by far the best business event in New Zealand. As well as sharing, I was learning. It was well worth the trip from San Francisco.” Tim Brown, CEO Allbirds



“This is by far the best business event in New Zealand. As well as sharing, I was learning. It was well worth the trip from San Francisco.” Tim Brown, CEO Allbirds


How has Vans grown over 30% each year, to exceed US$3B in global sales? 

How has Airbnb managed to re-invent accommodation choices globally?

How has Vans grown over 30% each year, to exceed US$3B in global sales? 

How has Airbnb managed to re-invent accommodation choices globally?


“The Better by Design CEO Summit has been amazing... it’s been great to trade ideas with so many other CEO’s and managers of growing organisations.” Dave Gilboa, Co-Founder and Co-CEO, Warby Parker



“The Better by Design CEO Summit has been amazing... it’s been great to trade ideas with so many other CEO’s and managers of growing organisations.” Dave Gilboa, Co-Founder and Co-CEO, Warby Parker


Our 2019 Speakers 

Doug Palladini Global Brand President - Vans

Doug was leading marketing at Vans [shoes] before he was promoted to President (CEO) in 2016. Vans was long the domain of the cool skater kid, but how have they exploded to be a globally relevant, US$3B business growing at over 30% per year? Come and learn from one of the true masters of sustainable growth.  

Doug Palladini Global Brand President - Vans

Doug was leading marketing at Vans [shoes] before he was promoted to President (CEO) in 2016. Vans was long the domain of the cool skater kid, but how have they exploded to be a globally relevant, US$3B business growing at over 30% per year? Come and learn from one of the true masters of sustainable growth.

Janelle Shane Research Specialist - AIWeirdness  

Janelle will share what machine learning is all about and how Artificial Intelligence (AI) will impact your life, both as a human being and as a business owner. You’ll leave the CEO Summit with an intuitive understanding of what AI is, the pitfalls and the opportunities in applying it to your own situation.

Janelle Shane Research Specialist - AIWeirdness  

Janelle will share what machine learning is all about and how Artificial Intelligence (AI) will impact your life, both as a human being and as a business owner. You’ll leave the CEO Summit with an intuitive understanding of what AI is, the pitfalls and the opportunities in applying it to your own situation.

Ethan Eismann Design Director for Homes - Airbnb  

Ethan is leading the user experience of home-sharing. Prior to Airbnb, Ethan led the product design team at Uber and Google’s shopping, travel and payments user experience teams. Ethan is passionateabout the design of global marketplaces that create economic empowerment and impact millions of people across the world.

Ethan Eismann Design Director for Homes - Airbnb

Ethan is leading the user experience of home-sharing. Prior to Airbnb, Ethan led the product design team at Uber and Google’s shopping, travel and payments user experience teams. Ethan is passionateabout the design of global marketplaces that create economic empowerment and impact millions of people across the world.

John O'Loghlen Regional BD Head, Australia and New Zealand Business - Alibaba Group  

After a decade of running businesses based in China, including leading Domino’s Pizza International’s Asian business, John now works with Australian and New Zealand brands to directly connect with the Chinese consumer. Before relocating to Sydney in 2014, John co-founded a leading gourmet pizza chain in Beijing, Gung Ho! Pizza. He has a background in finance and investment, including raising capital for private equity funds and start-ups across Asia. From entrepreneurial grit to emerging trends in retail and ecommerce, you’ll hear what it takes to win in China.  

John O'Loghlen Regional BD Head, Australia and New Zealand Business - Alibaba Group  

After a decade of running businesses based in China, including leading Domino’s Pizza International’s Asian business, John now works with Australian and New Zealand brands to directly connect with the Chinese consumer. Before relocating to Sydney in 2014, John co-founded a leading gourmet pizza chain in Beijing, Gung Ho! Pizza. He has a background in finance and investment, including raising capital for private equity funds and start-ups across Asia. From entrepreneurial grit to emerging trends in retail and ecommerce, you’ll hear what it takes to win in China.  

Angie Judge Chief Executive Officer - Dexibit 

After noticing staff on the doors at The Smithsonian Museum in Washington DC were still using manual clickers to measure customer data, Angie Judge founded Dexibit. Dexibit ingests big and small data to predict and analyse visitor behaviour to attractions using AI. Clients include The Smithsonian, the US Government, and Te Papa Museum here in New Zealand. Angie will share how she built a global phenomenon.

Angie Judge Chief Executive Officer - Dexibit 

After noticing staff on the doors at The Smithsonian Museum in Washington DC were still using manual clickers to measure customer data, Angie Judge founded Dexibit. Dexibit ingests big and small data to predict and analyse visitor behaviour to attractions using AI. Clients include The Smithsonian, the US Government, and Te Papa Museum here in New Zealand. Angie will share how she built a global phenomenon.

Jamie McLellan Head of Design - Allbirds

A simple purpose. Learn how Jamie built the design code to drive Allbirds shoes to sales of over one million pairs in only two years. Jamie’s talk will be based around how to reinvent the familiar to become something fresh and compelling.

Jamie McLellan Head of Design - Allbirds 

A simple purpose. Learn how Jamie built the design code to drive Allbirds shoes to sales of over one million pairs in only two years. Jamie’s talk will be based around how to reinvent the familiar to become something fresh and compelling.

Gavin Pook Co-founder and Chief Executive Officer – Helius Therapeutics

How did this ambitious start up raise $15m based solely on a business plan? By having a strong purpose and a big idea. Gavin will share his remarkable journey from NZ GM of global brand RedBull to CEO of Helius, a disruptive medical start-up committed to bringing new medical solutions to those in need, globally. Their difference? Their raw material is the plant behind Reefer Madness.

Gavin Pook Co-founder and Chief Executive Officer – Helius Therapeutics

How did this ambitious start up raise $15m based solely on a business plan? By having a strong purpose and a big idea. Gavin will share his remarkable journey from NZ GM of global brand RedBull to CEO of Helius, a disruptive medical start-up committed to bringing new medical solutions to those in need, globally. Their difference? Their raw material is the plant behind Reefer Madness.

Shelley Guerard Head of Asia - Icebreaker

Co-labs and design collaborations are everywhere, so how do you get them to work? Shelley takes us through a case-study on how Icebreaker went from zero to hero in Japan, now one of it’s fastest growing markets. The secret sauce? Adapt both the brand storytelling, and the product mix based on the tastes and size of the local market. But how do you pull this off without damaging your brand?

Shelley Guerard Head of Asia - Icebreaker

Co-labs and design collaborations are everywhere, so how do you get them to work? Shelley takes us through a case-study on how Icebreaker went from zero to hero in Japan, now one of it’s fastest growing markets. The secret sauce? Adapt both the brand storytelling, and the product mix based on the tastes and size of the local market. But how do you pull this off without damaging your brand?

Tim Alpe Chief JUCYFIER - JUCY

Tim steered JUCY through a pilot of the new Better by Design programme. Tim will share what he learnt from the experienceand how JUCY are using these insights to better adapt and win in the huge American market. Find out how this programme could work for your business.

Tim Alpe Chief JUCYFIER - JUCY

Tim steered JUCY through a pilot of the new Better by Design programme. Tim will share what he learnt from the experienceand how JUCY are using these insights to better adapt and win in the huge American market. Find out how this programme could work for your business.

Neil Hinton Chief Executive Officer - Natural Pet Food Group (K9 Natural Ltd)

The pet food business is dominated globally by large multinational players pumping out nutritionally dubious, high margin products, resulting in all time high levels of obesity in pets. Hear how K9 are addressing this challenge, with a New Zealand-based product that is now distributed globally to a new breed of pet owners.

Neil Hinton Chief Executive Officer - Natural Pet Food Group (K9 Natural Ltd)

The pet food business is dominated globally by large multinational players pumping out nutritionally dubious, high margin products, resulting in all time high levels of obesity in pets. Hear how K9 are addressing this challenge, with a New Zealand-based product that is now distributed globally to a new breed of pet owners.

Nick Mowbray Business Partner - Rascal and Friends 

At our 2018 summit, Nick, New Zealand’s 2018 Entrepreneur of the Year, presented a thesis on how to build a disruptive brand by ‘finding an edge’. Aside from his wildly successful Zuru toy business he co-owns with his brother and sister, one of the categories Nick has been disrupting is nappies – they haven’t changed much, but now Nick’s changed everything. In three years, Rascal and Friends has grown to over $100m in revenue. Nick will tell us how.

Nick Mowbray Business Partner - Rascal and Friends

At our 2018 summit, Nick, New Zealand’s 2018 Entrepreneur of the Year, presented a thesis on how to build a disruptive brand by ‘finding an edge’. Aside from his wildly successful Zuru toy business he co-owns with his brother and sister, one of the categories Nick has been disrupting is nappies – they haven’t changed much, but now Nick’s changed everything. In three years, Rascal and Friends has grown to over $100m in revenue. Nick will tell us how.

Robbie van Dam Co-founder and Design Leader - Goodnature

Globally there are more rats than people, and they’re not welcome in our cities or forests. What started out as frustration with inefficient conventional rodent control methods sparked an idea for a more humane, more effective trap. Many prototypes later, Goodnature was born. Robbie will take us through this journey – from frustration and flash of insight, to what is now a global business.

Robbie van Dam Co-founder and Design Leader - Goodnature

Globally there are more rats than people, and they’re not welcome in our cities or forests. What started out as frustration with inefficient conventional rodent control methods sparked an idea for a more humane, more effective trap. Many prototypes later, Goodnature was born. Robbie will take us through this journey – from frustration and flash of insight, to what is now a global business.

Larry Keeley Co-founder and President - Doblin, Managing Director - Deloitte Development

Innovation has always been a process to create what’s new and relevant. What has changed in recent times is how and why this is done. New frameworks are now driving success. Larry will share his insights into mastering innovation in our business current age: how to build innovation effectiveness, how to develop bilateral business models, and what’s possible for New Zealand.

Larry Keeley Co-founder and President - Doblin, Managing Director - Deloitte Development

Innovation has always been a process to create what’s new and relevant. What has changed in recent times is how and why this is done. New frameworks are now driving success. Larry will share his insights into mastering innovation in our business current age: how to build innovation effectiveness, how to develop bilateral business models, and what’s possible for New Zealand.

Hillary O'Connor Director of Global Sales - Soul Machines 

What happens when you apply AI to a humanesque avatar? You get an “emotionally responsive digital human” capable of changing the scale and economics of customer service. And that’s just the start. Hilary and Greg will take you through this fascinating glimpse into their view of the future - enabled by emerging and mind-boggling new technologies developed here in New Zealand.

Hillary O'Connor Director of Global Sales - Soul Machines 

What happens when you apply AI to a humanesque avatar? You get an “emotionally responsive digital human” capable of changing the scale and economics of customer service. And that’s just the start. Hilary and Greg will take you through this fascinating glimpse into their view of the future - enabled by emerging and mind-boggling new technologies developed here in New Zealand.

Greg Cross Co-founder and Chief Business Officer - Soul Machines 

What happens when you apply AI to a humanesque avatar? You get an “emotionally responsive digital human” capable of changing the scale and economics of customer service. And that’s just the start. Hilary and Greg will take you through this fascinating glimpse into their view of the future - enabled by emerging and mind-boggling new technologies developed here in New Zealand.

Greg Cross Co-founder and Chief Business Officer - Soul Machines 

What happens when you apply AI to a humanesque avatar? You get an “emotionally responsive digital human” capable of changing the scale and economics of customer service. And that’s just the start. Hilary and Greg will take you through this fascinating glimpse into their view of the future - enabled by emerging and mind-boggling new technologies developed here in New Zealand.

2019 CEO Summit talks

2019 CEO Summit Talks