Customer Insights to Action 

The world’s leading businesses have one thing in common: they put their customers at the heart of everything. How do they do it? And how can you turn your customer insights into a competitive advantage?

Join us together with 13 of the most dynamic global visionaries, including Facebook's Product Director Erick Tseng, Allbirds Founder Tim Brown and Airbnb's Experience Design Manager Jenny Arden, for an interactive, fast-paced and powerful CEO Summit.






The #BBDSummit 2018 has ended.
If you would still like to attend future summits - join the waitlist!


Villa Maria Estate, Auckland, New Zealand


$2000 + GST per person
$1800 + GST for two or more people

 Summit 2018 Schedule


Jeremy Moon - BBD Advisory Board, Icebreaker

Storytelling as Connection
Shane Snow - Contently
Building a new category, from the customer up
Tim Brown - Allbirds
10.15 Morning Tea
11.00 How Zuru became a global success
Nick Mowbray - Zuru 

The power of reinvention
Carla Murphy - Icebreaker




Recruitment gets personal
Dale Clareburt and Keren Phillips - Weirdly

An innovative Stance on socks
Jeff Kearl - Stance Socks


Afternoon Tea

Better by Design 3.0
Andrew Johnston - Better by Design, NZTE

How to design your design team: Dark horses and misfits
Jenny Arden - Airbnb

17.00 Networking Drinks & Dinner
08.00 Registration

Recap and Introduction to Day 2
Jeremy Moon - BBD Advisory Board, Icebreaker

Building for a Billion
Erick Tseng - Facebook

Bringing your customer along for the ride
Frederique Dame - Uber
10.35 Morning Tea
Using community to drive growth
Tim Alpe - JUCY
Disrupting a sleeping giant
Jeff Chapin - Casper
12.35 Lunch
14.05 Millennial brands: Looking for the edge
Nick Mowbray - Zuru
How customer insights can shape strategy across purpose, brand, product and channels
Panel Session
A hunger for purpose
Lisa King - Eat My Lunch
15.30 Wrap up
Jeremy Moon - BBD Advisory Board, Icebreaker
15.35 Networking Drinks
Frequently Asked Questions
  • When and where will the summit take place?

    This year’s Better by Design CEO Summit 2018 will be held on Tuesday 20 and Wednesday 21 March 2018 at Villa Maria Estate, 118 Montgomerie Road, Mangere, Auckland.
  • What is included in my registration?

    A genuine VIP experience. Not only will you be inspired by some of the world’s best thinkers, practitioners and business leaders, you can grab a drink and chat with them one-on-one as you enjoy the luxury and hospitality of Villa Maria Estate.

    Your Summit experience will include two days of exceptional food and hand selected wine from the Villa Maria cellar at the complimentary networking dinner (Day 1) as well as closing drinks (Day 2). Lunches and refreshment breaks will be tailored with you in mind, with bespoke menus, barista made coffee and artisan teas.

    Everything is laid on so you can relax, enjoy and soak up every interaction with our international and New Zealand based speakers and over 350 of New Zealand’s top business and design leaders at this exclusive networking event.

  • How can I register and what is the cost?

    You can register for the CEO Summit 2018 here.
    Single registrations are $2,000 per person (plus GST).
    Multiple registrations are $1,800 (plus GST) for two people or more.
  • Am I eligible for a discount?

    Multiple registrations are available for $1,800 (plus GST) for two people or more. You can register via the Summit website.
  • Can I only attend one day of the Summit?

    Absolutely, one-day Summit attendance is possible, however, there is no discount applied so normal registration prices will apply.
  • Is the Summit Programme available?

    Yes, be sure to check back on the Summit website. We’ll be adding more details and speakers as they’re confirmed. You can check out confirmed speakers on the Summit website. Once you register, you can also access the full programme, including session times, on our Summit App, which will be launched in February 2018.  
  • When will on-site registrations open?

    Day 1, on-site registrations will open at 7.30am for an 8.30am start.
    Day 2, arrivals from 8:00am for a 8.30am start.
  • How can my organisation become a Summit sponsor?

    Sponsorship opportunities are limited, so get in touch today! To become a sponsor or for more information, please contact our Better by Design Director at
  • Can I receive a list of participants or attendees?

    The participant list will be available to registered delegates via the Summit App.
  • Transfers and cancellations

    If your circumstances change and you’re unable to attend the Summit, please notify Lisa Jukelevics to transfer your registration to another person. 

    Cancellations will be considered on a case-by-case basis up until the 1 March 2018. After this date, registrations may not be transferred or refunded. Please note all cancellations will incur an administration fee of $100 (excl gst) per ticket. 

    If, for reasons beyond the control of the organisers, the Summit is cancelled, the registration fees will be refunded after deduction of expenses already incurred.

    Lisa Jukelevics
    Learning Experience Specialist, Better By Design
  • How do I get to/from Villa Maria Estate?

    Parking will be available at Villa Maria Estate for those coming in private cars - follow the signs when you arrive.

    We will also do our best to have a supply of taxis available at the end of each Summit day ready to take you to your Auckland destination. If you’re in a rush, we also encourage you to book taxis directly to ensure ease of availability and minimise waiting time. A few suggested companies below: 

    Corporate Cabs
    09 377 0773

    Co-op Taxis
    09 300 3000

    Green Cabs
    09 0508 447 336

  • Can you recommend any accommodation in Auckland?

    Sure! Below are some hotels near Villa Maria Estate and Auckland CBD. Please contact them directly to book and manage your reservations.

    Auckland - CBD

    Skycity Grand
    90 Federal Street, Auckland CBD
    09 363 6000

    Cordis Auckland
    85 Symonds Street, Auckland CBD
    09 379 5132

    MSocial Auckland
    196 Quay Street, Auckland CBD
    09 377 0349

    Auckland - near Villa Maria Estate

    Novotel Auckland Airport Hotel
    Ray Emery Drive, Mangere
    09 257 7200

    Jet Park
    63 Westney Road, Mangere
    09 275 4100

    Sudima Auckland Airport Hotel
    18 Airpark Drive, Mangere
    09 551 8888

  • My question is not listed here. Who can help me? 

    Please email for assistance.