Better By Design - CEO Summit 2020 Logo

10 - 11 March 2020, Villa Maria Estate, Auckland

TICKETS ON SALE NOW!
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Better By Design - CEO Summit 2020 Logo

10 - 11 March 2020, Villa Maria Estate, Auckland

TICKETS ON SALE NOW!

Join business and creative leaders from around the world who are here to share their vision, stories and insights.  

Over two inspiring days, we'll explore how to align purpose, brand, product and channels, to win in-market.  

It's about unlocking how to build and design your business around your customer, to drive international success.  

If you're committed to growth, learning and leadership, you need to be here. It's personal, premium and punchy.  

Jeremy Moon, Icebreaker founder, Curator and Chair Better by Design

A Genuine VIP Experience  

Soak up insights from our 15 global thought leaders on stage, and chat with them one-on-one as you enjoy the luxury and hospitality of Villa Maria Estate.  

Your experience includes two days of exceptional food and hand-selected wines from the Villa Maria cellar at the complimentary networking dinner (Day 1) and closing drinks (Day 2). Lunches and refreshment breaks are tailored with you in mind, with bespoke menus, barista-made coffee and artisan teas.  

Relax, enjoy and soak up every interaction with our international and New Zealand-based speakers and over 380 of New Zealand's top business leaders at this exclusive summit and networking event.

Our 2020 Speakers 

Jerry Dischler Vice President of Product Management - Google

Jerry leads the product management and innovation efforts for Google search ads, the world’s biggest ad engine. Digital marketing is no longer an option, it’s a necessity to compete, but the rules of success are changing, rapidly. Jerry will help us stay on top of massive digital marketing shifts, and how our businesses can benefit.


 

Jerry Dischler Vice President of Product Management - Google  

Jerry leads the product management and innovation efforts for Google search ads, the world’s biggest ad engine. Digital marketing is no longer an option, it’s a necessity to compete, but the rules of success are changing, rapidly. Jerry will help us stay on top of massive digital marketing shifts, and how our businesses can benefit. 

Tina Sharkey Entrepreneur, Co-founder - Brandless  

Tina is a serial entrepreneur passionate about customer centricity, community and building brands with soul. Drawing from her experiences at Brandless, her own disruptive brand and ecommerce powerhouse, and other ventures, Tina will share how to incorporate purpose into the design of what we do and how we engage purposely with our customers.



Tina Sharkey Entrepreneur, Co-founder - Brandless

Tina is a serial entrepreneur passionate about customer centricity, community and building brands with soul. Drawing from her experiences at Brandless, her own disruptive brand and ecommerce powerhouse, and other ventures, Tina will share how to incorporate purpose into the design of what we do and how we engage purposely with our customers.

David Wagner EVP, Global Strategy & Growth Platforms – VF Corporation

VF Corporation is a US$12b conglomerate who are masters of strategy. They carefully plan how their suite of over 20 leading global brands such as Vans, The North Face, Dickies and Timberland will maintain sustainable growth while linked to their company purpose. In a practical session, David will draw on VF's strategy playbook and share with us the framework of great strategy, what it can do for your business, and the five questions that need to be answered.


David Wagner EVP, Global Strategy & Growth Platforms - VF Corporation  

VF Corporation is a US$12b conglomerate who are masters of strategy. They carefully plan how their suite of over 20 leading global brands such as Vans, The North Face, Dickies and Timberland will maintain sustainable growth while linked to their company purpose. In a practical session, David will draw on VF's strategy playbook and share with us the framework of great strategy, what it can do for your business, and the five questions that need to be answered.

Steve Vamos CEO - Xero 

Steve will share the transition process he undertook as global SaaS leader Xero, from founder-led (former CEO Summit speaker Rod Drury) to CEO-led. This was also a pivot for Xero towards becoming a truly global business. Steve addresses two key questions: How do you design an international business from New Zealand? What cultural traits do you need for the business to thrive under this ambitious framework and how are they embedded?  


Steve Vamos CEO - Xero

Steve will share the transition process he undertook as global SaaS leader Xero, from founder-led (former CEO Summit speaker Rod Drury) to CEO-led. This was also a pivot for Xero towards becoming a truly global business. Steve addresses two key questions: How do you design an international business from New Zealand? What cultural traits do you need for the business to thrive under this ambitious framework and how are they embedded?  

Maelle Gavet COO - Compass.com

Maelle has had COO roles with some of the world leading tech firms across many sectors including OZON (the Amazon of Russia), and Compass, the $6B real estate listing site. "The purpose of tech isn't tech, it's to enable a stronger relationships with our customers." Maelle will share with us how to use technology to amplify your business in an increasingly digital world.



Maelle Gavet COO - Compass.com 

Maelle has had COO roles with some of the world leading tech firms across many sectors including OZON (the Amazon of Russia), and Compass, the $6B real estate listing site. "The purpose of tech isn't tech, it's to enable a stronger relationships with our customers." Maelle will share with us how to use technology to amplify your business in an increasingly digital world.

Jeremiah Owyang Analyst and Founding Partner - Kaleido Insights 

Futurist and innovation leader, Jeremiah will push us into the future to understand the profound societal changes coming our way, and then look at ways we can organise and lead to thrive. To adapt and continue to win in a rapidly changing world, the key is to create and foster a culture of innovation. Innovation culture can be created and nurtured within any organisation. Jeremiah will show us how.  



Jeremiah Owyang Analyst and Founding Partner - Kaleido Insights 

Futurist and innovation leader, Jeremiah will push us into the future to understand the profound societal changes coming our way, and then look at ways we can organise and lead to thrive. To adapt and continue to win in a rapidly changing world, the key is to create and foster a culture of innovation. Innovation culture can be created and nurtured within any organisation. Jeremiah will show us how.  

Alex Fala CEO – Vend

Alex will share the gritty and inspiring story of how Vend is continuing to build a successful international business while keeping its Kiwiness. After years of high growth, things were beginning to slow, until they redesigned the business from the customer back. Five years later staff and revenue have doubled internationally. This is an inspiring case study on how to build an international business from New Zealand. 



Alex Fala CEO – Vend

Alex will share the gritty and inspiring story of how Vend is continuing to build a successful international business while keeping its Kiwiness. After years of high growth, things were beginning to slow, until they redesigned the business from the customer back. Five years later staff and revenue have doubled internationally. This is an inspiring case study on how to build an international business from New Zealand. 

Michael Henderson Corporate Anthropologist – Cultures At Work

Having transformed the culture of over 300 businesses, Michael brings unique insights and perspective into shaping and influencing organisational performance. Join him to discover how to build and shape culture that works, focusing on the key challenge of achieving this successfully with international teams.  



Michael Henderson Corporate Anthropologist – Cultures At Work 

Having transformed the culture of over 300 businesses, Michael brings unique insights and perspective into shaping and influencing organisational performance. Join him to discover how to build and shape culture that works, focusing on the key challenge of achieving this successfully with international teams.  


Ivan Seselj Founder - Promapp

Ivan and his team have built process mapping company Promapp, into an exemplar customer-focused business across four countries, leading it from their New Zealand base. Ivan will share how he integrated their culture into the new parent company, Seattle-based Nintex. Join him to learn how to build a values-driven culture from the ground-up, that is passionate about customer service.  



Ivan Seselj Founder – Promapp 

Ivan and his team have built process mapping company Promapp, into an exemplar customer-focused business across four countries, leading it from their New Zealand base. Ivan will share how he integrated their culture into the new parent company, Seattle-based Nintex. Join him to learn how to build a values-driven culture from the ground-up, that is passionate about customer service.  


Rachel Shechtman Founder - STORY, Brand Experience Officer - Macy’s

Rachel is a passionate retailer who founded STORY, a physical retail marketing experience that reinvents itself regularly by changing the store’s design, offer and merchandising. After selling STORY to Macy’s, Rachel is leading brand experience at the giant retailer. Named as one of Fast Company’s ‘Most Creative People in Business’, Rachel will share the new rules of what it takes to win in retail.  



Rachel Shechtman Founder - STORY, Brand Experience Officer - Macy’s

Rachel is a passionate retailer who founded STORY, a physical retail marketing experience that reinvents itself regularly by changing the store’s design, offer and merchandising. After selling STORY to Macy’s, Rachel is leading brand experience at the giant retailer. Named as one of Fast Company’s ‘Most Creative People in Business’, Rachel will share the new rules of what it takes to win in retail.  


Brian Collins Chief Creative Officer - COLLINS

Brian is the Co-founder and Chief Creative Officer of COLLINS, a brand and experience design firm based in San Francisco and New York. Named by Forbes as one of the companies transforming the future of brand building, COLLINS has partnered with leading brands such as Spotify, Vitaminwater, Foursquare and Nike. Brian will address one of the key questions for any business: "What does it take to move your company into the future?"  


Brian Collins Chief Creative Officer - COLLINS 

Brian is the Co-founder and Chief Creative Officer of COLLINS, a brand and experience design firm based in San Francisco and New York. Named by Forbes as one of the companies transforming the future of brand building, COLLINS has partnered with leading brands such as Spotify, Vitaminwater, Foursquare and Nike. Brian will address one of the key questions for any business: "What does it take to move your company into the future?"  


David Bell Former Associate Professor - The Wharton School, Co-founder - Idea Farm Ventures 

David is a Kiwi and an ex-Wharton professor based in New York, investing in next generation DTC businesses through his Idea Farm Ventures. “If Wharton has become the spiritual center of the DTC start-up movement, David Bell is its guru” claims Inc. Magazine. Among the alumni from his classes are Unicorns Warby Parker, Harry’s, and Away. David will outline for us the key pillars of a strong Go-To-Market plan under the new rules of business.  



David Bell Former Associate Professor - The Wharton School, Co-founder - Idea Farm Ventures  

David is a Kiwi and an ex-Wharton professor based in New York, investing in next generation DTC businesses through his Idea Farm Ventures. “If Wharton has become the spiritual center of the DTC start-up movement, David Bell is its guru” claims Inc. Magazine. Among the alumni from his classes are Unicorns Warby Parker, Harry’s, and Away. David will outline for us the key pillars of a strong Go-To-Market plan under the new rules of business.  


Rebecca Percasky Co-founder - The Better Packaging Co

Becs (and Co-founder Kate Bezar) witnessed first-hand how the increase in online shopping has led to an increase in packaging waste and harm to the environment. Their successful start-up, The Better Packaging Co, is transforming the courier pack from villain to hero. They have built a high-growth New Zealand-based company now selling compostable packaging to every continent around the world, combining a great purpose, product and brand with smart technology to achieve international sales that are now more than 90% of their revenue.  


Rebecca Percasky Co-founder - The Better Packaging Co

Becs (and Co-founder Kate Bezar) witnessed first-hand how the increase in online shopping has led to an increase in packaging waste and harm to the environment. Their successful start-up, The Better Packaging Co, is transforming the courier pack from villain to hero. They have built a high-growth New Zealand-based company now selling compostable packaging around the world, combining a great purpose, product and brand with smart technology to achieve international sales that are now more than 90% of their revenue.  


John Wikstrom Founder and Executive Director - Magic Memories

“Smile!”, click, pay, see you later. That was the old way. Magic Memories has built a multi-national company with a massive and diversified revenue stream based around capturing and monetizing the imagery of experiences from tens of millions of customers. A pivot six years ago led them on a transformation in their business from the “transaction” to the “relationship”. John will unpack how these drivers of growth can be applied to your business, and how disruptive digital forces can be turned from threat to opportunity.  


John Wikstrom Founder and Executive Director – Magic Memories 

“Smile!”, click, pay, see you later. That was the old way. Magic Memories has built a multi-national company with a massive and diversified revenue stream based around capturing and monetizing the imagery of experiences from tens of millions of customers. A pivot six years ago led them on a transformation in their business from the “transaction” to the “relationship”. John will unpack how these drivers of growth can be applied to your business, and how disruptive digital forces can be turned from threat to opportunity.  


Soraya Hendesi Founder - Snowberry

Soraya and her husband Mark, have built Snowberry into a high-performance natural skincare brand with such outstanding efficacy that P&G recently acquired the brand, to scale it to the world. Learn how science and innovation have been at the heart of Snowberry’s success and of the synergy that occurs when balancing nature and technology.  



Soraya Hendesi Founder – Snowberry 

Soraya and her husband Mark, have built Snowberry into a high-performance natural skincare brand with such outstanding efficacy that P&G recently acquired the brand, to scale it to the world. Learn how science and innovation have been at the heart of Snowberry’s success and of the synergy that occurs when balancing nature and technology.  


Nikila Srinivasan Director of Product Management - Facebook

Nikila leads the teams building products for Communities on Facebook and previously led their small business product organization, working across continents. A customer-centred culture is critical to business success – yet it doesn’t come easily. Nikila will tell us how she’s created this in teams she has built around the world, and why incorporating diversity into teams is a critical foundation for international growth.  




Nikila Srinivasan Director of Product Management - Facebook

Nikila leads the teams building products for Communities on Facebook and previously led their small business product organization, working across continents. A customer-centred culture is critical to business success – yet it doesn’t come easily. Nikila will tell us how she’s created this in teams she has built around the world, and why incorporating diversity into teams is a critical foundation for international growth.  


"By far the best business event in New Zealand. As well as sharing, I was learning. It was well worth the trip from San Francisco." Tim Brown, CEO Allbirds

"The best business event in NZ hands down. I met some amazing people, it's just so well run and good fun." Nick Mowbray, co-CEO Zuru

"By far the best business event in New Zealand. As well as sharing, I was learning. It was well worth the trip from San Francisco." Tim Brown, CEO Allbirds

TICKETS ON SALE NOW!

Programme

Day 1 - Tuesday 10 March 2020

7.30am - Registration opens 8.30am - Let the inspiration begin  

Welcome Jeremy Moon, Icebreaker founder  

How to steer your organisation through great strategy David Wagner, VF Corporation  

Purpose driven disruption Tina Sharkey, Brandless  

Morning tea  

The four pillars of a winning go to market plan David Bell, Idea Farm Ventures  

How to get unstuck Alex Fala, Vend  

How technology enables growth Rebecca Percasky, The Better Packaging Co  

Lunch and networking  

How technology helps consumers shop Jerry Dischler, Google  

How to amplify your business with technology Maelle Gavet, Compass  

Afternoon tea  

How to build an international team from New Zealand Michael Henderson, Cultures AT Work  

How to build a user-centric team Nikila Srinivasan, Facebook  

How to build a customer-centric culture Ivan Seselj, Promapp  

5.00pm - Join peers and share insights, stories and network over a casual dinner whilst enjoying hand-selected wines from the Villa Maria cellar.

Lunches, dinner and refreshment breaks will be tailored with you in mind, with bespoke menus, barista made coffee and artisan teas.

Day 2 - Wednesday 11 March 2020

8.00am - Doors open 9.00am - Let the inspiration begin  

Welcome Jeremy Moon, Icebreaker founder  

Creating a culture of innovation Jeremiah Owyang, Kaleido Insights  

How to move your company to the future Brian Collins, COLLINS  

How research and development can give you the edge Soraya Hendesi, Snowberry  

Morning tea  

How to predict the future of your business David Wagner, VF Corporation  

Five traits of a powerful culture Steve Vamos, Xero  

Lunch and networking  

What we're doing and stories of impact - case studies Andrew Johnston, Better by Design  

New rules of retail Rachael Shechtman, STORY and Macys  

How to pivot for growth John Wikstrom, Magic Memories  

3.30pm - Stay to share insights and inspiration over a glass of wine with peers.

2019 CEO Summit Talks

2019 CEO Summit Talks